Your staff's path to excellence, guided by AI

Restaurant entrepreneur, chef, and service expert — founder of Casa Santiago and Auma, both based in Honduras — with over fifteen years in the hospitality and tourism industry, specializing in destination and service marketing, lodging and restaurant operations, and economic development. He has driven sustainable growth and job creation by collaborating with government agencies and private sector stakeholders, particularly strengthening the tourism sector in Honduras. His background includes roles such as Marketing Director at the Honduras Tourism Institute, giving him a deep understanding of brand positioning, digital marketing, and strategic partnerships. He remains a committed academic, dedicated to researching and implementing industry best practices.

Experienced Operational and Financial Executive with more than 8 years of franchise operations leadership across Central America and the Caribbean. Expert in financial planning and strategy, project management, and development initiatives, with a strong track record of scaling operations and driving sustainable growth. Successfully led the introduction and expansion of the Chuck E. Cheese franchise in Honduras, El Salvador & DR — overseeing strategic planning, KPI development, budget execution, and ROI tracking. Directed integrated marketing communications efforts focused on brand positioning, database marketing, digital strategy, and customer relationship management — championing brand growth while expanding the customer base and achieving measurable performance objectives.